This will hopefully help generate higher click through rates and lower cost per click with your created ads. The way it works in a nutshell is if you are using a common keyword it will cost you more per click so it is important to get it right or you can just waste money.
1. Be Keyword Savvy
You need to understand how it works with keywords. Use square brackets around each keyword eg [keyword]. If someone searches on the exact keyword/phrase you have included in the brackets your ad will show but only if exact. So if your keyword was [cartridges] your ad wouldn't show up if someone typed [ink cartridges]
2. Test more than one Ad
You won't know what works if you don't test at least 2 ads at the same time. You can then analyse them and find out which produces you the higher click through ratio. The ad that doesn't really work should then be replaced by another. If you continue like this you will have a greater chance of finding your ad that produces the higher click through ratio.
3.Use keywords in your Ad
Use in the title and description of ad so you are making good use of your targeted keywords - Google highlights these in bold hopefully capturing users attention.
4.Highlight your benefits in AdUse your benefits to interest the consumer eg save money
5.Try to grab the users attentionAttention grabbing headlines will lead user into reading further eg New, Free, Sale etc...
5.Try to grab the users attention
Attention grabbing headlines will lead user into reading further eg New, Free, Sale etc...