At our printer and office supply business we are stepping into the world of Social Media as a way to spread our message. Whilst more and more time is being spent mastering web communication between businesses, both known and unknown - some companies seem to be forgetting the age old skill which has a definite out come - verbal communication. No successful company exists without excellent verbal connectivity, and the first line of communication should be within the company's employees and their employer.
Ideally whatever department someone works in, from Management to Office Supply Ordering - they should all know of the immediate circumstances that would affect their daily routine and schedules, as well as being able to approach and engage with an effective 'someone' to help them deal with issues that they felt unable to fix for themselves. When all staff feel this level of support then the general morale of all staff members will be high, having the knock on effect of greater output.
There will always be the need for paper printouts of memos, letters, reports and such - but the web is forcing most companies into the 21st century by way of social networking sites, utilising the web for far reaching communication - way beyond a simple website, involving updates and offers, offering contact and open engagement with possible clients and current customers.
For these techniques to be as effective as they could be, those within the company should be clearly communicating their aims and strategies with each other, and discussing progress and issues that may need adjustment. Communication is the key to success in all parts of life, and whilst a certain approach is required at work - honesty is always the best !